Madis Päev

Marketing academy

how to avoid greenwashing marketing

How to avoid marketing greenwashing and become actually green

How to avoid marketing greenwashing and become actually green Keynotes for you to take away from this post: Pretending to be green will not only harm the environment but also your clients and your business. Take real actions on the environmental problems and work for third party certificates Communicate your actions to your audience and …

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how to increase sales in insurance industry with labels

Increase sales with labels in Insurance industry (Case study)

Increase sales with labels in Insurance industry (Case study) I guess we are all familiar with the labels in e-commerce such as „Free delivery“ or „on sale“. It is widely used because it just Works. There is no doubt on that. As Insurance industry is moving to internet with the light-speed, it is not so …

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