Why people don’t buy eco-friendly products? While eco-friendly, zero-waste, and green thinking have become a strong niche for climate change believers, there is a long road ahead to change it as a new normality. There are a lot of big corporations who hate those ideas because they are part of the problem and they don’t …
How to avoid marketing greenwashing and become actually green Keynotes for you to take away from this post: Pretending to be green will not only harm the environment but also your clients and your business. Take real actions on the environmental problems and work for third party certificates Communicate your actions to your audience and …
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Increase sales with labels in Insurance industry (Case study) I guess we are all familiar with the labels in e-commerce such as „Free delivery“ or „on sale“. It is widely used because it just Works. There is no doubt on that. As Insurance industry is moving to internet with the light-speed, it is not so …
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